On November 12th the conference for the study and analysis of high-end water-soluble fertilizers’  trends was held in grand style at the Chongqing Yinxin Century Hotel in conjunction with the launch of the new SKL products, organized by Italian Spagro S.r.l. (hereinafter SKL). The said meeting and the launch of the new products were attended by SKL China Marketing and Sales Director Zhao Lianbao, “Nongzi yu Shichang” (Market and Agricultural Goods) Media Director Feng Weidong as well as representatives of the main franchisees across the nation.

SKL was founded at the beginning of the last century and its headquarters reside in Milan, Italy. In its constant pursuit of exploring the potential of nature, the company has always focused on in-depth research, production and application of new generation biostimulants and fertilizers. It has an extensive business cooperation network in more than 50 countries and regions around the world. It has established factories, branches and joint venture factories in China, Poland, Italy, France, Germany and Montenegro. Strengthened by the powerful technology and effectiveness of the product, facing the global agricultural market Spagro has formed stable sales channels with numerous distributors in various countries, displaying an ability to guide the market typical of a globally leading company.

The media “Nongzi yu Shichang”（Market and agricultural goods) director Feng Weidong

A scientific application of fertilizers

During the meeting, Feng Weidong, director and editor of the media “Nongzi yu Shichang” (Market and agricultural goods), presented his views on the Chinese special fertilizers market along with the state of development of such fertilizers in recent years. He shared with the public his travels around the world aimed at studying and application of water-soluble fertilizers. The metaphor “eat less but more often” underlines the importance of precise control in the application of fertilizers.

While expressing recognition of the characteristics of the SKL products, Director Feng has also put on the table even higher expectations for SKL, with the wish that in future SKL can join forces with industry partners and contribute to common, healthy and sustainable development of Chinese agriculture and fertilizer industry. Possible explorations of applications of scientifically derived fertilizers, accomplished together, can lead growers across the country to use our SKL fertilizers more professionally, cultivating good fruits and thus bringing real benefits to farmers!

Marketing and sales director for Italian Spagro in China Zhao Lianbao

Science and technology bring up market competitiveness of products

On the conference, Zhao Lianbao, marketing director of SKL China, first outlined the market level trends of water soluble fertilizer development for the representatives of the participating retailers. In the international arena, water-soluble fertilizer is defined as a new type of fertilizer produced in conjunction with vertical, high-efficiency and water-saving irrigation or high-yield, high-quality cultivation techniques. Currently, in addition to nitrogen, phosphorus, potassium, calcium, magnesium, sulfur, iron, boron, zinc and other macro and meso elements, water-soluble fertilizers also contain amino acids, humic acid, algae extracts and other various growth regulators of plants as well as biostimulating substances with anti-stress and synergistic effects. The development of water-soluble fertilizers has spanned more than 30 years, from the traditional process of physical mixing of water-soluble fertilizer to the process of physical mixing mixed with functional substances, and then to the current high-energy water-soluble fertilizer, which uses raw materials of high purity to react in special conditions, formed by the polymerization of specific functional organic substances in a certain environment, what we call water-soluble fertilizer with high energy value. In the current situation, the development trends of water-soluble fertilizers focus on the following aspects: composed ingredients, diversification of the state, management of resistance to adversity, improvement of effectiveness and high energization.

1、Composed ingredients Current water-soluble fertilizers are basically composed of natural organic active ingredients and inorganic mineral elements, or with the addition of beneficial microorganisms, special synergistic ingredients and the like.

2、State diversification The water-soluble fertilizers on the market are divided into two types: solid (crystalline powder, extruded powder, granules in various forms) and liquid (clear liquids, suspensions, pastes, fluids and colloids).

3、Improvement of effectiveness While providing the nutrients necessary for the growth of crops, the fertilizer acts as a phytosanitary.

4、Adversity Resistance Management The control of key factors’ strengthening in the plant growth and its development process for purposes including rooting, adversity resistance, disease prevention, insect repellency, yield increase and quality improvement.

5、High energization Through special processes or technologies of production, release and absorption of nutrients take place more efficiently, and therefore more energy is provided for plant growth. This involves the technologies of Spagro for high energization, ATP and POG.

After one hundred years of history and experience, SKL now has a rich and complete range of products for plant nutrition and a mature network of services. Furthermore, in its customer networking, R&D and effective service, SKL perseveres in tailor-made export products based on crops and types of soil of each country; provides related technical and training support to partners, as well as analysis on fields in question, designs packaging, instructions for use and also product advertising in the official language of each country, thus exporting more than 1,200 formulas or products to 50 countries.

For Spagro, which has recently entered the Chinese market with the arrival of 2020, the road to promotion andconstruction of the brand in the Chinese market is still relatively long. In this regard, Zhao Lianbao stressed: “In thenext few years, we will broadly expand the prestige of the brand, thereby helping customers improve power tradingof brands in local markets.We have an open commitment to our strategic partners: verify the efects, elevate thebrand status, guaranteeprofits, protect the market, have a firm grip on sales and distribution channels, and of course support users.

Five series of products get launched in China

SKL basic substances SKL Corroborants SKL biostimulants SKL nutritional control category SKL Bioprotek

SKL applied for 8 registration certificates from the Chinese Ministry of Agriculture, covering water-soluble fertilizers of macro-elements, micro-elements and meso-elements, water-soluble fertilizers containing humic acid, amino acids and organic water-soluble fertilizers; the company is currently in possession of 4.

In the last phase of the conference, SKL signed a strategic cooperation agreement with the first group of customerrepresentatives to jointly develop and serve the Chinese domestic market.